Designing for the User Week 4

Today we wrote down all the information we had found for the Parsnip.com website assignment we were given before reading week. We researched the organic market and competitors to see if the sites already out there were html or flash. What we noticed was most of the sites were html and usually in green and brown colours.

We also looked at a presentation on coming up with a branding/logo for the brand. We looked at good and bad logo designs and discussed why they were good or bad. After this presentation we went back to work on the parsnip.com assignment. Me and Andy brainstormed ideas for the logo and what the site would look like. We came up with a logo and then a rough wire frame for the site before the end of the session.

Designing for the User Brief

For my Designing for the User brief I picked out of the box National Park Tours Service for Seniors. I have chose to do a site on the Yorkshire Dales National Park because it is the nearest to this region and I can go and take photos there.

Needs of the End User

• easy access to the park
• Tour guide
• transport to get there
• organised group tours

Target Audience

60+ just retired with time on their hands.

Competitive Analysis

I am competing against other National Parks so I need to make people want to come to the Yorkshire Dales. I have noticed that other national park sites use natural colours like green, brown, blue and various shades of green. Below are links to National Park sites already on the internet.

http://www.yorkshiredales.org.uk
http://www.traveldales.org.uk
http://www.nationalparks.gov.uk

http://www.yorkshiredalesandharrogate.com

How can I improve what's already out there?

• I could make the site more interesting to look at for the user
• Add more photos/pic of the park
• Add a map for the user to click on the area of the park they are interested in.