Monday 7 February 2011
Wednesday 24 November 2010
Marketing For The Web
What is a Brief
A Brief is a document that includes information about your client. Do your homework on the client, what are the requests of the client. If you don't understand what they are talking about ask them to repeat it.
Good things to include in a brief
A Brief is a document that includes information about your client. Do your homework on the client, what are the requests of the client. If you don't understand what they are talking about ask them to repeat it.
Good things to include in a brief
- General description of format
- Description of target audience = who are they targeting
- Message objectives = what do you want to say
- Where to look for inspiration = get examples off them
- What not to do = they need to tell you what not to do, have they got a style guide that you need to follow.
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