Designing for the User Brief

For my Designing for the User brief I picked out of the box National Park Tours Service for Seniors. I have chose to do a site on the Yorkshire Dales National Park because it is the nearest to this region and I can go and take photos there.

Needs of the End User

• easy access to the park
• Tour guide
• transport to get there
• organised group tours

Target Audience

60+ just retired with time on their hands.

Competitive Analysis

I am competing against other National Parks so I need to make people want to come to the Yorkshire Dales. I have noticed that other national park sites use natural colours like green, brown, blue and various shades of green. Below are links to National Park sites already on the internet.

http://www.yorkshiredales.org.uk
http://www.traveldales.org.uk
http://www.nationalparks.gov.uk

http://www.yorkshiredalesandharrogate.com

How can I improve what's already out there?

• I could make the site more interesting to look at for the user
• Add more photos/pic of the park
• Add a map for the user to click on the area of the park they are interested in.