Friday, 12 March 2010

Design for the User Week 6

After my tutorial with James last week I researched how older people use the internet. I looked at http://www.seniorsnetwork.co.uk according to this website "Older people aged 65 and above use the internet relatively little in comparison to other age groups (14% of people aged over 65 compared to 57% of people aged 16 to 34 use the internet)". 

Understanding the User
If older people are going to use my site I have to think about their needs. After researching I found out that older people can be put off the internet by poorly designed sites and the use of technical language they don't understand. So I need to make sure my site is a good design and the navigation is easy for them to use and understand.

Branding and Logo Design
After talking to James I decided to call my company Grandays Out. I then started drawing ideas for the logo and came up with a few designs. I then picked a couple I liked to draw up in illustrator ready to show James next week. Below are the two I drew up: