Sally asked us to look at how Asda, Sainsburys and Tesco brand their sites and who their target audience is.
Tesco
Their site is aimed towards people aged between 20 - 40 in my opinion. It is a clean looking site and is easy to navigate around. The colours used on the site are red and blue. The site displays everything they sell and uses a lot of images. Each department is in a different colour.
Asda
Asda and Tesco target the same target audience in my opinion. Asda promote their stock using an image slider and brighter colours. Asda use a lot of text and the prices are displayed all over the screen. They are aiming at a family on a budget in my opinion.
Sainburys
They are targeting an older target audience that is middle class in my opinion. They show all the offers and they draw you in with nice pictures of the food and drink. They use warm colours and it is easy to navigate around.
Waitrose
They are targeting a more up market audience in my opinion. They don't show the prices so you have to go into the shop. They have celebrities promoting food and drink that is available in the store. This shop is for people who have retired and have a bit of money and the time to shop in my opinion
