To make people see your site and to promote your site to businesses. To promote your site to businesses and make sure your site is well designed.
How People Find Your Site
People find your site through the coding and the SEO (Search Engine Optimisation).
Content of Your Site
Make sure the content of your site is relevant to what is on your site. This makes it easier for the SEO to find your site. The SEO looks for Keywords on your site. Keywords are important with other criteria ie content, code. We then have to make sure this is all relevant to the website. The first thing the SEO does is to see if it as a robot text fiole in it. Robot text tells a SEO to leave the site alone don't find the site.
SpyFu.com
You can see what your competitors are doing by typing a url in and you can see what they are doing.
Blogs
Blogs are important because they are updated all the time. SEO love blogs they will go to a blog before they go to the site.
Marketing For The Web - What Will I Learn
- Why is it important
- Strategies & techniques
- How to market effectively
- Understanding your client needs
- How to present your findings
- Do your homework
- Understand your client and audience
- Do your research
- How to create a presence on the web
