Phil Batty from Force-7 came in to give us a talk and Sally asked us to look at how he introduced himself and what was he wearing and look at his body language when he talked. We had to write our findings down and from this create a persona on him. Following up from Phil Batty's visit I contacted him asking if me and my colleagues could go in and talk to him one on one and ask himsome questions. I thought this would be a good idea if we had to write a persona on him and he agreed that we could go in.
We all wrote a list of questions to ask Phil Batty which he answered and from his answers we each did our own persona on him.
Here's my persona on Phil Batty
Name: Phil Batty
Occupation: Director of Force-7
Age: 20
Gender: Male
Location: Hull
Traits & Attitudes
Phil is the director of Force-7 marketing and communications agency
based on High Street in Hull. Force-7 offers a wide range of services which include graphic design, strategy and research, street team activity, consultation and social media management. The staff range from 16-24 years old.
Their target audience is marketing managers who get into jobs early they are aged between 30-40 years old and are interesting people. They have a reasonable budget and they are professional and not based locally. This is the type of client they aim at.
His Goals
- Phil's goals are for his company to be the leading youth marketing agency in the words of Phil himself "to be the best out of the rest".
- Phil wants to try and change the way people look at youth marketing.
- Their target audience is marketing managers who get into jobs early they are aged between 30-40 years old and are interesting people. They have a reasonable budget and they are professional and not based locally. This is thetype of client they aim at.
- His five year plan is for the company to be working on niche brands in six months. Then within a year working for them out right and then he would like to bring in 5 heads of departments to help him out. In five years time Phil would like to have left Force-7 and be working in social care.
His Needs
- Phil's needs for his company are to increase the skill level of his staff and make sure they recruit the right people.
- To expand the company he needs to plan and invest in the right people and take some risks along the way to sell the portfolio to the client.
I also did a persona on myself which is below:
Name: Chris Dunn
Occupation: Web Design Student
Age: 35
Gender: Male
Location: Hull
Traits & Attitudes
Chris is currently studying in his 2nd year of three on a BA Hons Degree Web Design course at the Hull School of Art & Design. Chris already as a Degree in Graphic Design that he gained back in 1998. He has chosen to back to university and study Web Design to further his career aim has a Graphic/Web Designer in the future. Chris uses the internet a lot for study and leisure time.
In his spare time Chris likes running and he has ran the London Marathon 10 times to date. Chris is also a big fan of Hull City Football Club where he is a season ticket holder. He also likes to go out with his mates and likes going to the cinema. Chris's favourite place to go on Holiday is New York he loves it there.
His Goals
- Chris wants a website that shows off his talents as a graphic/web designer to prospective employers.
- Chris wants to show all the work he has done whilst at university on his site.
His Needs
- The site needs to be easy to navigate around
- The site needs to showcase his work and reflect his personality.
- The site doesn't want to be too busy.
